I'm not a huge fan of MMA (I prefer my sports fake) but as I follow the wrestling business it's hard not to see the rise in popularity of UFC.
UFC gets less viewers than WWE (in America, not always in the UK) but is doing huge numbers on their PPV show. December's PPV which will see Chuck Liddell take on Tito Ortiz (the man may I add) and buy rates are estimated at 1,250,000!
Vince never reached that. Bischoff never reached that. Heyman certainly never reached that. TNA? Don't make me laugh!
Estimations state that UFC through the promotion of two key matches on each show are encouraging 25% of their audience to part with their money for a PPV. WWE is currently persuading around 5% of their audience to buy their PPVs.
Considering WWE can actually determine the outcome of their matches and create stars themselves, they're doing a really bad job at it. UFC on the otherhand are creating their stars and doing a fantastic job of it.
By pushing two matches on a card and making us care about them UFC is doing a great job. WWE on the other hand are stuck on a treadmill pounding out the same old stale stuff week after week. It's hard to care about anything right now in that company as rather than making us care, stuff just happens.
WWE haven't realesed PPV numbers since May. Let me tell you, there's a very good reason for this: UFC are whipping they're arse.
Take note Vince. Please.
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